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  • Lee Applbaum

    The Mistake: When I started in marketing after grad school in the mid-90s, there was a lot of emerging emphasis around consumer segmentation in...

  • PROMOTED

    Jennifer Alleva named managing partner at YPTC

    Alleva, a partner at Your Part-Time Controller since 2007, will manage day-to-day operations as the firm expands nationally. YPTC provides onsite accounting and financial... Read More


  • Andy Frank

    The Mistake: Expanding into new markets geographically without ever really setting clear expectations on what success actually looked like. When you...

  • Manish Rathi

    The Mistake My last business was a tech-based consumer business called Retrevo. And when you build that kind of consumer business your initial...

  • Matt Hofherr

    The Mistake: I sent an email when I should have used the phone. About 15 years ago, I was running an agency with offices in New York, L.A. and San...

  • Scott Porter

    The Mistake:  Early on, I thought networking should happen overnight, and I didn’t really understand that those relationships take time. And time is...