
Sierra Smith
co-founderZorpads
The Mistake: Early on, I had a hard time filtering advice—and knowing that advice is just that, it’s advice. It’s not a command, it’s not a "you must...
Even born leaders have learning curves. In this feature, local insiders share their wisdom and talk about mistakes that shaped their business philosophy.
The Mistake: The mistake was enduring certain relationships for too long when your values don’t align. One of the things I wish I knew sooner is that...
The Mistake: Early on, I had a hard time filtering advice—and knowing that advice is just that, it’s advice. It’s not a command, it’s not a "you must...
The Mistake: My mistake was not thinking ahead. We didn’t have any sort of business plan when we first started Philly Pretzel Factory. We were so...
The Mistake: Growing up, I always knew I wanted to get into the marketing or advertising space. I was very attracted to film and storytelling and...
The Mistake: I was starting business without getting a clear statement of work that held everyone accountable. I needed something that said, “I’m...
The Mistake: Overplaying my hand. Back in the late ‘90s, I had a company in the internet space called Farmbid.com Which was all about agriculture. We...
The Mistake: My mistake was not mentoring people enough. At one point, we had not properly prepared people in our company for front-line leadership...
The Mistake: The mistake was moving on too quickly and failing to maintain professional contacts. Architecture is a project-focused effort. You work...
The Mistake: I make mistakes all the time. I think they are very important because you learn from them, whether they are small or big errors. I don't...
The Mistake: I took on a marketing position at a company that really didn't know what their goals were, as far as marketing went. I was previously...